{"id":2359,"date":"2021-07-17T08:51:50","date_gmt":"2021-07-17T08:51:50","guid":{"rendered":"https:\/\/demo.wealthface.ca\/blog\/?p=2359"},"modified":"2022-02-15T07:43:43","modified_gmt":"2022-02-15T07:43:43","slug":"what-is-factor-investing","status":"publish","type":"post","link":"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/","title":{"rendered":"What is Factor Investing?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dozens of asset classes and millions of individual securities are what you should expect whenever you decide to dive into the global market. Which will make it much harder and challenging for you to understand what suits you the best and what really matters for your <a href=\"https:\/\/wealthface.com\/portfolio-trade\/\">portfolio<\/a>. Still, multiple critical drivers will help you know returns across asset classes<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">These factors are broad, persistent drivers of return critical to helping investors seek a range of goals from generating returns, reducing risk, and improving diversification.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/wealthface.com\/factor-investing\/\">Factors<\/a> are the basis of investing, just as nutrients are for the food we eat<\/span><span style=\"font-weight: 400;\">. We need carbs and protein to power through the day, which we can find in different foods like bread, milk, and fruit. Grabbing together a well-balanced diet means understanding the concept of building a well-healthy, brutal body and choosing the combination that best supports our body&#8217;s needs. Similarly, knowing the factors that drive high returns in your portfolio can help you select the suitable variety of assets and strategies for your needs to build a strong, empowered, and stable portfolio.<\/span><b><\/b><\/p>\n<h2><b>What is Factor Investing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0Factor investing is an <\/span><a href=\"https:\/\/wealthface.com\/blog\/4-habits-of-highly-successful-investors\/\"><span style=\"font-weight: 400;\">investment approach<\/span><\/a><span style=\"font-weight: 400;\"> that involves targeting specific drivers of a return across asset classes. There are two main types of factors: macroeconomic and style. Investing in factors can help improve portfolio outcomes, reduce volatility and enhance diversification.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Factors that have historically been associated with an asset&#8217;s returns are mainly two\u2013style and macroeconomic factors. These factors are drivers of returns that massively impact and affect investment returns across different asset classes. Style factors explain risks and returns within each asset class, while macroeconomic factors explain the rate of threats across multiple asset classes.\u00a0<\/span><\/p>\n<h2><b>Style factor:<\/b><\/h2>\n<p><b><\/b><span style=\"font-weight: 400;\">Involves characteristics that persistently explain the relative returns within an asset class (carry and currencies or value and equities).<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Value<\/b><\/li>\n<\/ul>\n<p><a href=\"https:\/\/wealthface.com\/blog\/value-vs-growth-stocks\/\"><span style=\"font-weight: 400;\">Value investing<\/span><\/a><span style=\"font-weight: 400;\"> includes buying underpriced assets\/ stocks using some fundamental analysis. It is usually measured using the\u00a0price-to-earnings ratio, number of <a href=\"https:\/\/wealthface.com\/reinvesting-dividends\/\">dividends<\/a>, and free cash flows.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Size<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The size of the company is an essential consideration investors should always keep in consideration as well. For example, in factor investing, investors are more entitled to invest with small companies with high growth due to small-cap stocks historically providing higher earnings than large-cap stocks.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Healthy companies are targeted by Investors who are willing to invest. Which means having low debt-to-value ratios, assets with high return, and high return on equity.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Volatility<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is suggested that stocks with low fluctuations in their stock prices tend to outperform stocks with more changes.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Momentum<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Investors also consider the momentum of stocks, which refers to the solidity of supplies and the continuous high returns and attracting attention to investing in such stores. In particular, a rate investing strategy looks at a stock&#8217;s short-term returns from three months to one year.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Macroeconomic Factors<\/b><\/h2>\n<p><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The risk is related to an economic environment that persistently explains asset class returns, such as growth and equities or inflation and bonds.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Economic growth<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is all about the economic curve. So, during economic growth, it is more likely that the companies will increase their profits due to increased consumer spending. However, it is not always like that, for during downturns in the economy, companies became in a critical situation to earn profits, leading to a decline in stock prices<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u00a0Inflation.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I<\/span><span style=\"font-weight: 400;\">nflation affects the stock prices because it mainly affects the people&#8217;s ability to spend as they used to do before. So whenever the prices of goods get higher, consumers are less likely to spend money. As a result, it will negatively impact\/affect businesses, for consumers won&#8217;t be willing to make as many purchases with reduced purchasing power.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u00a0Credit<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Factor investing based on a company&#8217;s credit involves investing in stocks that compensate the investor for holding onto a stock with default risk. Different types of bonds come with varying degrees of default risk, so investors should choose specific bonds with exposure to the market risk.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Interest rate changes<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The climb in interest rates put a stop to businesses and individuals from borrowing money or taking out loans from the bank. Accordingly, consumer spending will be slowed down, and economic activity as well.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Factor investing can be a murky\/mystery world, where any number of things\/stuff can be called a factor. Therefore, investors need to be careful and wise as well that a factor is robust and not merely the product of an excellent backward-looking performance simulation (also known as a back test). Using a well-known framework1, we believe that a &#8220;true&#8221; factor should be:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2022<\/span> <b>Persistent<\/b> <span style=\"font-weight: 400;\">\u2013Evidence of excess risk-adjusted returns than relevant benchmarks over very long periods and in different economic environments.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 <\/span><b>Pervasive<\/b> <span style=\"font-weight: 400;\">\u2013It is seen across different countries and investment universes, including other asset classes in some cases.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u2022<\/span> <b>Robust <\/b><span style=\"font-weight: 400;\">\u2013it is seen if we use different selection criteria, such as earnings yield instead of the book value to price ratio in value stocks. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>\u2022 <\/b><b>Intuitive<\/b> <span style=\"font-weight: 400;\">\u2013Either based on economic theory or relying on investor behavior.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 <\/span><b>Implementable <\/b><span style=\"font-weight: 400;\">\u2013 It isn&#8217;t just a concept on paper, and DC members can invest!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b><img loading=\"lazy\" class=\"alignnone wp-image-2360 size-full\" src=\"https:\/\/wealthface.com\/blog\/wp-content\/uploads\/2021\/07\/8-Factor-Investing.jpg\" alt=\"what is factor investing? - infographics\" width=\"1080\" height=\"1806\" \/><\/b><\/p>\n<h2><b>Advantages of Factor Investing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Minimizing a portfolio&#8217;s exposure to risk could be the best advantage you&#8217;ll gain from adopting factor investing. It is mainly related to the benefits of diversification provided within.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Style and macroeconomic factors cover various situations in the economic cycle, and they improve the quality for diversification. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Moreover, factor investing is linked to high profit\/returns due to the balanced strategy regarding choosing the stocks based upon some delicate traits that have historically generated positive earnings. For example, empirical evidence suggests that going after a quality-based factor <\/span><a href=\"https:\/\/wealthface.com\/blog\/how-to-start-investing-in-stocks\/\"><span style=\"font-weight: 400;\">investing approach generates positive returns<\/span><\/a><span style=\"font-weight: 400;\">, as investors put their money in financially healthy companies.<\/span><\/p>\n<p><b>Disadvantages of Factor Investing<\/b><b><br \/>\n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Even though factor investing is one of the best global strategies, it still has some <\/span><a href=\"https:\/\/wealthface.com\/blog\/5-common-trading-mistakes-and-how-to-avoid-them\/\"><span style=\"font-weight: 400;\">disadvantages you should be aware<\/span><\/a><span style=\"font-weight: 400;\"> of. Exposing yourself to high risks instead of minimizing them is one of these disadvantages. For example, <\/span><a href=\"https:\/\/wealthface.com\/blog\/dividend-reinvestment-plan-an-amazing-long-term-investment-option\/\"><span style=\"font-weight: 400;\">investors approaching their investing strategy<\/span><\/a><span style=\"font-weight: 400;\"> using the size factor may be putting too much pressure on small-cap stocks, exposing them to high risks. Additionally, using only one aspect as your investment strategy imposes many chances, so keep in mind to go after different and various factors when you decide to go after the market.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dozens of asset classes and millions of individual securities are what you should expect whenever you decide to dive into the global market. Which will make it much harder and challenging for you to understand what suits you the best and what really matters for your portfolio. Still, multiple critical drivers will help you know [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,5,32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.9 (Yoast SEO v19.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Factor Investing? - Wealthface<\/title>\n<meta name=\"description\" content=\"What is Factor Investing? - Wealthface\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Factor Investing?\" \/>\n<meta property=\"og:description\" content=\"What is Factor Investing? - Wealthface\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/\" \/>\n<meta property=\"og:site_name\" content=\"Wealthface\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wealthface\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-17T08:51:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-15T07:43:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wealthface.com\/blog\/wp-content\/uploads\/2021\/07\/8-Factor-Investing-WEB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1169\" \/>\n\t<meta property=\"og:image:height\" content=\"656\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wealthface\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wealthface_llc\" \/>\n<meta name=\"twitter:site\" content=\"@wealthface_llc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/wealthface.com\/blog\/#organization\",\"name\":\"Wealthface\",\"url\":\"https:\/\/wealthface.com\/blog\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/wealthface\/\",\"https:\/\/www.linkedin.com\/company\/wealthfaceco\/\",\"https:\/\/www.youtube.com\/channel\/UCktkpd8JD7uSB5iK7BPqX2g\",\"https:\/\/www.facebook.com\/wealthface\/\",\"https:\/\/twitter.com\/wealthface_llc\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wealthface.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wealthface.com\/blog\/wp-content\/uploads\/2020\/07\/WF-low-res-logo-1.png\",\"contentUrl\":\"https:\/\/wealthface.com\/blog\/wp-content\/uploads\/2020\/07\/WF-low-res-logo-1.png\",\"width\":488,\"height\":102,\"caption\":\"Wealthface\"},\"image\":{\"@id\":\"https:\/\/wealthface.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wealthface.com\/blog\/#website\",\"url\":\"https:\/\/wealthface.com\/blog\/\",\"name\":\"Wealthface\",\"description\":\"Your Access to Wealth-being\",\"publisher\":{\"@id\":\"https:\/\/wealthface.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wealthface.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#primaryimage\",\"url\":\"https:\/\/wealthface.com\/blog\/wp-content\/uploads\/2021\/07\/8-Factor-Investing-WEB.jpg\",\"contentUrl\":\"https:\/\/wealthface.com\/blog\/wp-content\/uploads\/2021\/07\/8-Factor-Investing-WEB.jpg\",\"width\":1169,\"height\":656,\"caption\":\"crossed leg guy sitting thinking laptop in lap\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#webpage\",\"url\":\"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/\",\"name\":\"What is Factor Investing? - Wealthface\",\"isPartOf\":{\"@id\":\"https:\/\/wealthface.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#primaryimage\"},\"datePublished\":\"2021-07-17T08:51:50+00:00\",\"dateModified\":\"2022-02-15T07:43:43+00:00\",\"description\":\"What is Factor Investing? - Wealthface\",\"breadcrumb\":{\"@id\":\"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wealthface.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Factor Investing?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#webpage\"},\"author\":{\"name\":\"Wealthface\",\"@id\":\"https:\/\/wealthface.com\/blog\/#\/schema\/person\/403a39f3a665eed38886aadb7caf5840\"},\"headline\":\"What is Factor Investing?\",\"datePublished\":\"2021-07-17T08:51:50+00:00\",\"dateModified\":\"2022-02-15T07:43:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#webpage\"},\"wordCount\":1042,\"publisher\":{\"@id\":\"https:\/\/wealthface.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wealthface.com\/blog\/wp-content\/uploads\/2021\/07\/8-Factor-Investing-WEB.jpg\",\"articleSection\":[\"Articles\",\"Investing\",\"Magazine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wealthface.com\/blog\/#\/schema\/person\/403a39f3a665eed38886aadb7caf5840\",\"name\":\"Wealthface\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wealthface.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d96fd15567c4f046bd7cee1d9b4f86f6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d96fd15567c4f046bd7cee1d9b4f86f6?s=96&d=mm&r=g\",\"caption\":\"Wealthface\"},\"description\":\"The trusted one-stop shop for portfolio management and factor investing solutions in the MENA region and around the world.\",\"sameAs\":[\"https:\/\/wealthface.com\"],\"url\":\"https:\/\/wealthface.com\/blog\/author\/wealthface\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is Factor Investing? - Wealthface","description":"What is Factor Investing? - Wealthface","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/","og_locale":"en_US","og_type":"article","og_title":"What is Factor Investing?","og_description":"What is Factor Investing? - Wealthface","og_url":"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/","og_site_name":"Wealthface","article_publisher":"https:\/\/www.facebook.com\/wealthface\/","article_published_time":"2021-07-17T08:51:50+00:00","article_modified_time":"2022-02-15T07:43:43+00:00","og_image":[{"width":1169,"height":656,"url":"https:\/\/wealthface.com\/blog\/wp-content\/uploads\/2021\/07\/8-Factor-Investing-WEB.jpg","type":"image\/jpeg"}],"author":"Wealthface","twitter_card":"summary_large_image","twitter_creator":"@wealthface_llc","twitter_site":"@wealthface_llc","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/wealthface.com\/blog\/#organization","name":"Wealthface","url":"https:\/\/wealthface.com\/blog\/","sameAs":["https:\/\/www.instagram.com\/wealthface\/","https:\/\/www.linkedin.com\/company\/wealthfaceco\/","https:\/\/www.youtube.com\/channel\/UCktkpd8JD7uSB5iK7BPqX2g","https:\/\/www.facebook.com\/wealthface\/","https:\/\/twitter.com\/wealthface_llc"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wealthface.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wealthface.com\/blog\/wp-content\/uploads\/2020\/07\/WF-low-res-logo-1.png","contentUrl":"https:\/\/wealthface.com\/blog\/wp-content\/uploads\/2020\/07\/WF-low-res-logo-1.png","width":488,"height":102,"caption":"Wealthface"},"image":{"@id":"https:\/\/wealthface.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/wealthface.com\/blog\/#website","url":"https:\/\/wealthface.com\/blog\/","name":"Wealthface","description":"Your Access to Wealth-being","publisher":{"@id":"https:\/\/wealthface.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wealthface.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#primaryimage","url":"https:\/\/wealthface.com\/blog\/wp-content\/uploads\/2021\/07\/8-Factor-Investing-WEB.jpg","contentUrl":"https:\/\/wealthface.com\/blog\/wp-content\/uploads\/2021\/07\/8-Factor-Investing-WEB.jpg","width":1169,"height":656,"caption":"crossed leg guy sitting thinking laptop in lap"},{"@type":"WebPage","@id":"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#webpage","url":"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/","name":"What is Factor Investing? - Wealthface","isPartOf":{"@id":"https:\/\/wealthface.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#primaryimage"},"datePublished":"2021-07-17T08:51:50+00:00","dateModified":"2022-02-15T07:43:43+00:00","description":"What is Factor Investing? - Wealthface","breadcrumb":{"@id":"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wealthface.com\/blog\/what-is-factor-investing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wealthface.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What is Factor Investing?"}]},{"@type":"Article","@id":"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#article","isPartOf":{"@id":"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#webpage"},"author":{"name":"Wealthface","@id":"https:\/\/wealthface.com\/blog\/#\/schema\/person\/403a39f3a665eed38886aadb7caf5840"},"headline":"What is Factor Investing?","datePublished":"2021-07-17T08:51:50+00:00","dateModified":"2022-02-15T07:43:43+00:00","mainEntityOfPage":{"@id":"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#webpage"},"wordCount":1042,"publisher":{"@id":"https:\/\/wealthface.com\/blog\/#organization"},"image":{"@id":"https:\/\/wealthface.com\/blog\/what-is-factor-investing\/#primaryimage"},"thumbnailUrl":"https:\/\/wealthface.com\/blog\/wp-content\/uploads\/2021\/07\/8-Factor-Investing-WEB.jpg","articleSection":["Articles","Investing","Magazine"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wealthface.com\/blog\/#\/schema\/person\/403a39f3a665eed38886aadb7caf5840","name":"Wealthface","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wealthface.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d96fd15567c4f046bd7cee1d9b4f86f6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d96fd15567c4f046bd7cee1d9b4f86f6?s=96&d=mm&r=g","caption":"Wealthface"},"description":"The trusted one-stop shop for portfolio management and factor investing solutions in the MENA region and around the world.","sameAs":["https:\/\/wealthface.com"],"url":"https:\/\/wealthface.com\/blog\/author\/wealthface\/"}]}},"_links":{"self":[{"href":"https:\/\/wealthface.com\/blog\/wp-json\/wp\/v2\/posts\/2359"}],"collection":[{"href":"https:\/\/wealthface.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wealthface.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wealthface.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wealthface.com\/blog\/wp-json\/wp\/v2\/comments?post=2359"}],"version-history":[{"count":9,"href":"https:\/\/wealthface.com\/blog\/wp-json\/wp\/v2\/posts\/2359\/revisions"}],"predecessor-version":[{"id":3112,"href":"https:\/\/wealthface.com\/blog\/wp-json\/wp\/v2\/posts\/2359\/revisions\/3112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wealthface.com\/blog\/wp-json\/wp\/v2\/media\/2361"}],"wp:attachment":[{"href":"https:\/\/wealthface.com\/blog\/wp-json\/wp\/v2\/media?parent=2359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wealthface.com\/blog\/wp-json\/wp\/v2\/categories?post=2359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wealthface.com\/blog\/wp-json\/wp\/v2\/tags?post=2359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}